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Episode 47: What is Fit-for-purpose CRM Data and Why is it Critical for Your Org

17 Jul, 2023  |  By Marketing Team   |  Published in Podcasts,

PeerNova's Digital Switch Podcast

In this week’s episode, Sonia sits down with returning guest, Mehmet Orun (Sr. VP of Product at PeerNova), to discuss the meaning of fit-for-purpose  data and why it is so critical for an organization. He shares how Cuneiform for CRM helps CRM stakeholders achieve fit-for-purpose data.

Mehmet answers the following questions:

  • What does fit-for-purpose data mean? What are some examples?
  • How does fit-for-purpose apply today in business?
  • Why is it critical for Salesforce customers?
  • What are some things Salesforce customers can do to determine if their CRM data is fit-for-purpose?
  • What is Cuneiform for CRM and how is it different from other applications?
  • How can customers get started?

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